Rewrite your money story.

Money can be freeing, joyful and easy.

But so many of us were never taught how money really works.

For Individuals
For Organisations

That’s where DEFINANCE comes in.

DEFINANCE is a financial coaching space created by and for women – and a welcoming home for anyone else who’s felt left out of the traditional money conversation.

We help you build financial confidence through coaching that’s practical, uncomplicated, and a little bit cheeky.

Take control of your money.
Build real financial freedom.
Make bold, empowered choices – on your own terms.

At DEFINANCE, we strip money back to what actually matters and turn it into a tool for freedom, choice, and possibility.

This is financial defiance.

Let’s build a world where money works for everyone.

DEFINANCE is different:

  • Built by a Chartered Accountant with 20+ years in global corporate finance
  • Designed to prioritise confidence, agency, and values – not restriction or pressure
  • Practical, intuitive money education designed for real decisions and real lives
  • 100% of participants describe the coaching as “fun”

Our purpose is simple:

To provide a fierce, protective, and empowering space centred on women’s financial growth, while enthusiastically welcoming any marginalised individual who resonates with our mission.

If you are ready to build a confident, values-aligned relationship with money, you belong here.

Jessica Cooke, a personal financial coach providing practical financial coaching for individuals and organisations.

Meet Jessica Cooke

I’m Jessica Cooke – a Chartered Accountant and European Financial Advisor with over 20 years’ experience in global corporations, overseeing billion-dollar budgets at companies including Amazon, Amway, and AGL.

I’ve led strategic initiatives, worked within complex financial systems, and translated finance for executives and non-financial teams alike. That corporate grounding means I understand how money decisions really get made – and what both organisations and individuals actually need to move forward.

But here’s the twist…

Learn More

Testimonials

Here what  my clients have to say.

“From the moment I started working with Jessica, I felt an almost instantaneous sense of relief. Her approach was completely non-judgemental and she gave me the knowledge, tools and confidence to take back control.”
~ Helen
“Before Awaken I felt like I didn’t know what I didn’t know. Now I feel confident that I know what I need to know.”
~ Maya
“Now, not only do I feel excited and empowered to make decisions about my money, I feel confident enough to ask questions when I need guidance.”
~ Claire
“I now spend just 5 minutes a week tracking my budget. She made the process simple, approachable, and most of all empowering.”
~ Heidi
“If you want to change your money story and feel richer, lighter, and more in control, work with Jessica. You won’t regret it.”
~ Gillian
“Our emergency fund is built, and we’re building savings at a decent rate — fist pump — so much so that we’re planning a trip to Thailand mid-year.”
~ Emily

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Occasional notes on money, confidence, and financial defiance.